The
Giving Cart™ System includes a computer device with a full
color LCD display that is removed from the Giving Cart™
charging kiosk and attached to the handle of a shopping cart.
This display unit interacts via wireless technology with the retailers
existing WiFi access points strategically placed at locations
throughout the store. As a customer approaches the location
of a promoted or advertised product, a soft and unobtrusive chime
designed to alert the customer of an advertised/promoted item, precedes
the automatic display of the ad or promotion. When the unit
has not been triggered to display a location-specific ad, it operates
in a patented “scroll-mode” in which supplemental
advertisements are displayed for two seconds each.
Other future software features of the Giving Cart™ device
include a store directory, product locator, electronic coupons,
seasonal promotions, recipes news items and local weather.
Coming soon in the next installation will be the ability for a customer
to order pharmacy and deli items on the device and be alerted (on the
device) when they are ready for pickup. Other features will include
system-generated shopping lists based on consumers’ prior
purchase histories, access to nutritional information, inventory and
with a tie-in to the frequent shopper programs the ability to tailor
ads to individual consumer buying habits. This last
application will provide a rich array of consumer behavior information
for use with retailers and packaged goods
manufacturers. All-in-all the Giving Cart provides
an unequaled information interaction with customers.
Retailer
Chime-Time™ Awards Program
In these difficult economic times when many people and companies are
thought of as “takers,” Klever Marketing has added
the Retailer Chime-Time™ Awards Program where every hour
winners are announced on the Giving Cart™ display for store
coupons worth from $5 to $25. All users of the Giving Cart
™units are notified of the winner providing encourage to
return to the store for their chance to win.
Display
Unit:
The display unit contains an easily readable electronic liquid crystal
color display (“LCD”) panel that is removed from
the charging Kiosk by the customer and attached to the handle of the
shopping cart. Animated graphic advertisements and other
visual messages are automatically exhibited on the display unit at the
Point-of-Selection via wireless RF technology. Embodied in
the engineering is a soft audible chime that alerts shoppers as they
approach a featured product. The display unit may be
interactive (i.e., capable of responding to user information requests
and directions) or passive (i.e., only requiring the shopper to push
the cart down the aisle where it will automatically receive a signal
and alert the shopper to promotions and advertised specials). The
Giving Cart™ System is easily programmed, permitting
customization for seasonal, geographical or other demographic
characteristics, all of which can be done remotely from any Internet
accessible personal computer. A small internal, replaceable and
rechargeable battery powers the display unit. Upon nearing the store
exit the customer returns the unit to the charging kiosk. In addition
to its advertising, promotions, and store directory content, the Giving
Cart™ unit has the ability to deliver Internet content (news,
sports, weather, meal-planning, etc.) to the shopper.
Charging
Kiosk:
Each store has a self contained charging unit that continually charges
the Giving Cart™ devices and acts as a promotional and
information kiosk for the customers entering the store. This is
accomplished by attaching a LCD monitor to the top of the unit that is
connected to a small form factor personal computer. This computer will
communicate to the internet via the existing Retailers secure
connection.
