The increasing competitiveness of the retail industry requires retailers to seek a new competitive advantage.
That advantage will be gained by those possessing the technology that will best enable retailers to target promotions at the Point-of-Selection, to store and analyze consumer purchasing habits and product movement data, and to build consumer loyalty.
The U-Scan Shopper is that technology.
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Its extensive patent protection provides exclusive rights to market an in-store advertising system that displays advertisements and/or promotions, triggered by the presence of a particular product, on an electronic device mounted to the handle of a shopping cart.
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It gives retailers the ability to communicate and provide information to their customer
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It utilizes existing customer loyalty data to drive customer behavior
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It scanning ability enables in-the-aisle self-checkout, with running totals of expenditure instantly available to the customer
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It captures valuable customer data and market research that until now has been costly and difficult to gather
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It facilitates significant increases in both (1) product movement and (2) average basket size |
Thus the U-Scan Shopper is the superior value proposition for both manufacturers and retailers, for it provides precisely the complete “end-to-end” solution to their in-store marketing challenges that virtually all of them have been seeking.
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