The increasing competitiveness of the retail
industry requires retailers to seek a new competitive advantage.
That advantage will be gained by those possessing the
technology that
will best enable retailers to target promotions at the
Point-of-Selection, to store and analyze consumer purchasing habits and
product movement data, and to build consumer loyalty.
The Giving Cart
is that technology.
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Its
extensive patent protection
provides exclusive rights to market an in-store advertising system that
displays advertisements and/or promotions, triggered by the presence of
a particular product, on an electronic device mounted to the handle of
a shopping cart.
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It gives retailers the ability to communicate
and provide information to their customer
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It utilizes existing customer loyalty
data to drive customer behavior
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It scanning ability enables in-the-aisle
self-checkout, with running totals of expenditure instantly available
to the customer
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It captures valuable customer data and market
research that until now has been costly and difficult to gather
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It facilitates significant increases in both (1) product movement and
(2) average basket size |
Thus the Giving Cart
is the superior value proposition for both
manufacturers and retailers, for it provides precisely the complete
“end-to-end” solution to their in-store marketing
challenges that
virtually all of them have been seeking.
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